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We live in a society where we like immediate gratification. We don’t like to wait in the checkout line for more than a couple of minutes, and if someone doesn’t reply to our text right away, we become frustrated.
The same thing is true for an SEO campaign. When businesses invest in SEO, they know how great results can be, and they want them right away. That’s why so many companies that start SEO soon ask, “How long does it take for SEO to work?!”
However, as opposed to a marketing strategy like
pay-per-click (PPC)advertising that works almost instantaneously, it can take SEO campaigns a while to produce results.
That means that you’re not going to see your website jump to first position rankings the very day you implement SEO. You’re not going to see customers flooding your storefront, and your revenue isn’t going to increase in the first week of implementing your campaign.
Instead, you can plan to wait around six months until you start seeing results. These results go beyond rankings, too. The best SEO campaigns will help your business rank for keywords that attract leads and sales.
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There is one more reason why you should be using SEO. The discipline helps you position your clients brand through out almost the entire buying journey. In turn, it can ensure that your marketing strategies match the new buying behavior.
Because, as Google admitted themselves—customer behavior has changed forever. Today, more people use search engines to find products or services than any other marketing channel. 18% more shoppers choose Google over Amazon. 136% more prefer the search engine to other retail websites. And B2B buyers conduct up to 12 searches, on average, before engaging with a brand.
What’s more, they prefer going through the majority of the buying process on their own. When asked to explain what SEO is, We often choose to call it a strategy to ensure that when someone googles your product or service category, they find your website. But this simplifies the discipline a bit. It doesn’t take elements like different customer information needs into consideration. However, it does reveal its essence. In short, SEO drives two things —rankings and visibility.